ABOUT US
XO means love for one another and the planet.
Our mission is to solve a plastic waste crisis caused by liquid soaps and body washes.
We found it crazy over a billion plastic soap bottles are being thrown away each year and yet the most sustainable alternative, the soap bar is being used less and less.
We wanted to build a better future for our planet. So we built a better soap bar.
We created the XO Bar to appeal to both liquid and bar soap users. A soap that brings a new level of quality, sustainability and fun to every shower.
A bar that celebrates the diverse beauty of our planet.
Every bar we make is a celebration of the wonderful and diverse regions our planet has to offer.
Stay in touch for more exciting updates and bar launches to come.
The definitive way to save the last piece of soap in the shower.
After nearly two years of design and development, we invented a bar that turns the most frustrating part of a shower into the most satisfying. You're welcome.
They said it couldn't be done. So we did it anyway.
We're a father and twin daughter team looking to make a positive change for the planet. We didn't come from the soap industry, so we had a lot to learn to bring this sustainable bar to life.
Let's start with pretty much everyone saying this soap bar couldn't (or wouldn't) be made! Undeterred, we pressed on.
For over a year, our kitchen was also our mini soap factory where we stamped prototype bars with our homemade 3D printed molds.
Through a lot of persistence and patience we finally succeeded in producing a beautiful soap bar with the quality standards and sustainable practices we envisioned.
We hope you add a little XO in your life. Many thanks for your support. XO
Paige, Lauren and James Newell
Experience the unroutine shower.
Enjoy free shipping when you spend $40 or more.